It’s no secret senior care recruitment is challenging. The care sector has one of the highest turnover rates — with a whopping 128,000 new staff members needing to be hired every year to meet increasing demands. Increased demand alone means a whopping 500,000 new employees need to be recruited this decade. That means the pressure is on for senior care recruiters to attract and hire the most qualified care workers.
In this blog we have set out 5 tips for you to follow to improve the effectiveness of recruiting employees in the senior care sector.
1. Use a multi-media approach
There are more than 500,000 job related searches relating to the care sector every month. Most candidates will start their job search in a search engine. However, the variety of results means that posting your jobs to just one or two channels will significantly reduce the number of job advert views and applications.
The major job boards such as Reed, CV-Library, Monster, Indeed and Totaljobs certainly dominate the search engine results and according to statistics, provide the majority of online applications. That’s why using an automated system that is integrated into the job boards you use is so important. occy is plugged into job-boards nationwide and with our copywriting team, you can increase applications by 23%.
2. Social media
Social media is one of the most useful recruitment tools in the modern age. Senior living providers should make sure they have a strong web presence and advertise vacancies on popular social media sites like Facebook, Twitter, and LinkedIn (the latter is visited by 25 million job seekers each week).
Having a regular and consistent presence on Social Media will help to improve the visibility of your company and will increase the amount of applications to your roles. To achieve consistency, we recommend posting daily on your Social Media channels.
Alongside a system that can plug into job boards, you want one that can plug into Social Media too. A platform like occy, can let you post to both nationwide job-boards and Social Media, giving you the widest coverage possible. Not only will you reach a much wider audience, but using software like occy lets you post to multiple channels at the same time, saving you multiple hours a week.
3. Finding the right fit
Recruiters should look for staff with the right values to fill care roles. You may be wondering what those values are? This guide by skillsforcare talks through what those values are in detail, but to give a brief overview, the 4 are as below:
Dignity and respect
Care workers are likely to face elders who might be in vulnerable situations. As such, being able to listen and respect those they’re caring for and helping them in ways that allows them to feel dignified is very important.
Learning and reflection – (thinking about what you do and why you do things
in a certain way)
Recruiters can look at candidate’s past experiences or hobbies that showcase teamwork. Whether that be team sports, community volunteering or past work, anything that showcases working together is a plus.
Commitment to quality care and support
What’s the reason the candidate wants to work in care? Recruiters should be upfront about the challenges of the job to avoid increasing an already too high staff turnover rate, especially for care workers in their first year. Find how passionate and committed they are to provide care and support and what drives them.
Lastly, it’s also essential to check credentials and references and run background checks for all potential hires since elderly people are at such a high risk of abuse.
4. Promote the positive aspects of the job
People often think working in the care industry is an emotionally and physically draining job with few benefits. Recruiters should work to tackle that myth by promoting the positive benefits of the job through the Job Description.
In particular, you can highlight the social aspects, such as the great team work that is needed and the outings and activities with the senior residents. Highlight the close relationships formed between elderly residents and their carers. Moreover, many people — particularly those in the Millennial generation — are now looking for jobs that allow them to make a positive difference in the world. Working in care delivers a high level of job satisfaction, so, recruiters should also highlight the positive impact carers make in the lives of the elderly.
5. Accelerate the hiring process
In the current recruitment climate, the battle for talent is fierce, with the majority of candidates having a number of options in the job market.
So how can you secure a new senior care worker? Through great communication and speed. occy offers streamlined super-fast candidate journeys, that can make the process entirely digital and automated, reducing the manual tasks and helping you hire faster.
There’s much more to effectively hiring in care, and you can learn all about it by downloading The Ultimate Care Recruitment Toolkit.