Applicant Tracking System Trends You Need to be Following

Applicant Tracking System Trends You Need to be Following

More and more organisations are turning to applicant tracking systems for their recruitment needs. After all, it is imperative for a business to make the right hires when positions become available, and an applicant tracking system can play a key role in this task. When implemented the right way, it streamlines recruitment processes and helps attract top talent.

Whether you’re an HR professional or a small business owner, you need to follow the below applicant tracking system trends to stay ahead in the ever-changing world of talent acquisition.


Applicant Tracking System Explained

Before anything else, let’s define what an applicant tracking system is. An ATS is a software application that automates and manages recruitment processes. The tool helps companies of all sizes handle job applications, screen CVs, and track candidates throughout the hiring process. This delivers numerous positives for recruiters and can be used across various industries.

The versatile usability is one of the main reasons why the market  is predicted to climb from $2.3 billion revenue in 2021 to $3.2 billion in 2026.

This growth will be matched by the technological evolution of applicant tracking systems. That’s why you must stay up-to-date with the latest trends. Do this, and you can maintain a competitive edge and guarantee efficient, effective hiring practices.


The benefits of an applicant tracking system


Key Applicant Tracking System Trends

Now, you know the value of using an applicant tracking system. The following will cover the trends that continue to further heighten the importance of this technology during the recruitment process.


AI and machine learning (ML) integration

Unless you have been on a desert island for the past two years, you’ll be aware that AI and machine learning have undergone major recent developments. They’re revolutionising industries and technologies across the board – including applicant tracking systems. These improvements are built around enhancing the system’s capabilities and efficiency.

Here are some examples:

  • Advanced CV parsing, where AI analyses and categorises CVs more accurately than traditional methods.
  • Machine learning algorithms improve candidate matching as it learns from past hiring decisions, where it predicts which candidates are likely to be the best fit.
  • AI-powered chatbots can handle initial candidate interactions, which ranges from answering queries to scheduling interviews.

This integration streamlines administrative tasks. It also helps you to make more informed decisions.


Social media communication

It is easy to overlook the significance of social media communication. However, it’s becoming an integral part of modern applicant tracking systems. This trend generally involves leveraging social media platforms to reach – and engage – potential candidates more effectively.

How does this work? Well, applicant tracking systems can now integrate with platforms like LinkedIn, Facebook, and X. With this integration, it’s possible to post job openings, screen candidates, and even conduct initial interactions.

By tapping into social media’s vast user base, your company can broaden its reach and build a stronger employer brand. It also opens the door to more dynamic, immediate communication – a sure-fire way to enhance candidate engagement.


Integration with other HR tools

The combination between applicant tracking systems and HR tools is a growing trend, one that enhances the overall efficiency of HR processes.

By connecting applicant tracking systems with the likes of human resource information systems, onboarding software, and performance management systems, your company can generate a seamless flow of information across different HR functions. This is beneficial for two main reasons: it makes data both consistent and accessible throughout the employee lifecycle – from recruitment to retirement.

Alongside this holistic view of employee data, it minimises errors and reduces manual data entry inputs. This ensures your HR team can make more informed decisions and improve overall organisational efficiency.


Remote recruitment

The shift towards remote work – an aspect accelerated by the COVID-19 pandemic – has significantly influenced recruitment practices. Alongside popular tools like Zoom and Microsoft Teams for conducting virtual interviews, modern applicant tracking systems are now equipped with features that support remote hiring processes.

What are these features, you ask? They include virtual interview tools, digital onboarding capabilities, and geographical flexibility in job postings. This means that, regardless of location, seamless communication and collaboration are possible among your hiring team and prospective candidates.

Aside from being a more convenient route for potential hires, this trend also supports the growing preference for remote work among candidates. This expands the talent pool at your disposal, allowing you to attract and hire the best talent where you’re free of geographical barriers.


Data-driven decisions

With modern recruitment strategies, one of the key components is the use of data for making more informed decisions. Current applicant tracking systems now offer advanced analytics and reporting features, the types that supply valuable insights into hiring metrics and trends.

With this, you can analyse data on candidate sources, time-to-hire, cost-per-hire, and other key performance indicators to identify areas for improvement. This approach enables more strategic planning and resource allocation. You can make more informed decisions, optimise recruitment processes, and ultimately improve the quality of hires.

That’s not all. Data-driven recruitment is also advantageous is predicting future hiring needs for your company.



If you want to continually enhance your recruitment efficiency and effectiveness, you must stay up-to-date with the latest applicant tracking system trends. Whether it is AI, social media, or any of the other trends mentioned above, leveraging these can boost your hiring processes and allow you to maintain a competitive edge in the always-dynamic job market.

recruitment technology checklist
Don't forget to share this post!

You may also like